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A Simple Product Creation and Product Launching Formula

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

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Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

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How to Make Money Investing If Clueless

Would you rather make money by working the rest of your life or make money investing the dollars you have accumulated? As they say, you can either work for it, or you can make your money work for you. There is only one problem with the obvious answer here: most folks are somewhat clueless, and to make money without going to work you first need to learn to invest. Let’s get started.

In order to make money investing over the long term your goal should be to make your money grow at a rate that at least outpaces inflation and taxes. Otherwise, you’re not getting ahead; you’re treading water at best. You must first understand that growth is the objective, and then you need to learn to invest money so you can put it to work. There is no secret formula to make money investing, but there is a shortcut if you really want to learn to invest, especially if you sometimes feel clueless.

Here’s why people feel clueless: they don’t know what their choices are or what to look for when investing money. These are the basics, and until you understand them your odds are poor if you want to make money investing over the long term. Plus, you will likely never feel comfortable, especially if you’ve lost money in the past. It is very difficult to learn to invest piecemeal… picking up one nugget of information at a time. The pieces of the puzzle just won’t ever seem to fit together.

So, here we start at the beginning, the ground floor. This is your shortcut if you want to learn to invest money with a firm foundation so that the pieces of the puzzle start to fit together and make sense. There are only four basic choices that any of us have, and if you want to make money investing over the long term you should get a handle on all four of them. Here they are in order of least risk (with lower profit potential) to higher risk (with greater profit potential): cash & savings, bonds, stocks, and alternative investments. That’s it.

The first choice simply pays interest and features safety. Think of checking accounts, savings accounts, CDs, T-bills and money market funds. The second choice offers higher interest income with moderate risk. Here we have Treasury bonds, municipal, corporate, investment grade, junk and a multitude of other bonds as well as bond funds. If you want to make money investing without too much risk you should include both of these safer choices in your portfolio.

Your third choice is stocks, your primary growth engine, and it obviously involves risk. You make money in stocks through price appreciation (rising stock prices) and from dividends. Here you find terms like blue-chips, high quality, low-priced, growth, growth and income, industrials, financial, high-tech and so on to describe them. You don’t really need to learn to invest in individual stocks; you can go with stock funds and let them do the stock picking for you. But if you are going to achieve growth, stocks can not be avoided.

The fourth category of choices is growth oriented and risk can be significant as well. Some professionals in the financial services business ignore it or consider these alternative investments unnecessary. The list is long, but think: real estate, natural resources, gold, silver, oil, and other commodities like aluminum and copper. I feel that if you ignore these choices, you’re missing out on the opportunity to make money investing when the likes of stocks and bonds are out of favor. The good news: you don’t need to learn to invest in real estate, gold, oil and so on. Mutual funds are available that do the heavy work for you in all of these areas.

Now you know your basic choices. The next step is to ask a few basic questions, and here are some questions you need to ask anytime you consider making a specific investment in any of the four basic areas. Ask about: liquidity, safety, income, growth potential, income taxes, and the costs involved. Ask yourself and then find the answers, or ask the person (like a financial planner) who is making a recommendation to you. Never ignore the costs involved. You are trying to make money investing. High costs only work against you.

You can’t learn to invest money by reading one article, but you can get pointed in the right direction. That’s what I have tried to do here by starting at the beginning. Once you have a handle on the basics, it’s a whole lot easier to learn the rest. Don’t give up, and stay focused on your objective: to make money investing so you don’t need to work for the rest of your life.