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Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

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How to Make Money Investing If Clueless

Would you rather make money by working the rest of your life or make money investing the dollars you have accumulated? As they say, you can either work for it, or you can make your money work for you. There is only one problem with the obvious answer here: most folks are somewhat clueless, and to make money without going to work you first need to learn to invest. Let’s get started.

In order to make money investing over the long term your goal should be to make your money grow at a rate that at least outpaces inflation and taxes. Otherwise, you’re not getting ahead; you’re treading water at best. You must first understand that growth is the objective, and then you need to learn to invest money so you can put it to work. There is no secret formula to make money investing, but there is a shortcut if you really want to learn to invest, especially if you sometimes feel clueless.

Here’s why people feel clueless: they don’t know what their choices are or what to look for when investing money. These are the basics, and until you understand them your odds are poor if you want to make money investing over the long term. Plus, you will likely never feel comfortable, especially if you’ve lost money in the past. It is very difficult to learn to invest piecemeal… picking up one nugget of information at a time. The pieces of the puzzle just won’t ever seem to fit together.

So, here we start at the beginning, the ground floor. This is your shortcut if you want to learn to invest money with a firm foundation so that the pieces of the puzzle start to fit together and make sense. There are only four basic choices that any of us have, and if you want to make money investing over the long term you should get a handle on all four of them. Here they are in order of least risk (with lower profit potential) to higher risk (with greater profit potential): cash & savings, bonds, stocks, and alternative investments. That’s it.

The first choice simply pays interest and features safety. Think of checking accounts, savings accounts, CDs, T-bills and money market funds. The second choice offers higher interest income with moderate risk. Here we have Treasury bonds, municipal, corporate, investment grade, junk and a multitude of other bonds as well as bond funds. If you want to make money investing without too much risk you should include both of these safer choices in your portfolio.

Your third choice is stocks, your primary growth engine, and it obviously involves risk. You make money in stocks through price appreciation (rising stock prices) and from dividends. Here you find terms like blue-chips, high quality, low-priced, growth, growth and income, industrials, financial, high-tech and so on to describe them. You don’t really need to learn to invest in individual stocks; you can go with stock funds and let them do the stock picking for you. But if you are going to achieve growth, stocks can not be avoided.

The fourth category of choices is growth oriented and risk can be significant as well. Some professionals in the financial services business ignore it or consider these alternative investments unnecessary. The list is long, but think: real estate, natural resources, gold, silver, oil, and other commodities like aluminum and copper. I feel that if you ignore these choices, you’re missing out on the opportunity to make money investing when the likes of stocks and bonds are out of favor. The good news: you don’t need to learn to invest in real estate, gold, oil and so on. Mutual funds are available that do the heavy work for you in all of these areas.

Now you know your basic choices. The next step is to ask a few basic questions, and here are some questions you need to ask anytime you consider making a specific investment in any of the four basic areas. Ask about: liquidity, safety, income, growth potential, income taxes, and the costs involved. Ask yourself and then find the answers, or ask the person (like a financial planner) who is making a recommendation to you. Never ignore the costs involved. You are trying to make money investing. High costs only work against you.

You can’t learn to invest money by reading one article, but you can get pointed in the right direction. That’s what I have tried to do here by starting at the beginning. Once you have a handle on the basics, it’s a whole lot easier to learn the rest. Don’t give up, and stay focused on your objective: to make money investing so you don’t need to work for the rest of your life.

Home Based Business – Find Your Micro Niche To Explode Your Home Business

Finding your micro niche is the key to any successful home based business. It will unlock opportunities that you never thought existed before so we should start by defining what it is and how to find the right one for you?Essentially a niche is just a very specialised area of industry. For example, a musician would be very general but a piano teacher would be a niche. You can always drill down further to start to find what are called micro niches. So in this example you might be a piano teacher for children between the age of 5-10. You can go even further by specialising in your local area.Key Criteria For A Micro Niche Home Based BusinessTo find your own micro niche you can simply follow the formula below:1. Pick your industry
2. Choose a specific area inside that industry
3. Limit it to a certain age range
4. Refine it to a specific geographical locationProviding you follow the above steps you will have found a micro niche in your industryNiche Vs Standard Business ModelOK so you’ve found your niche but you’re wondering why this would be better than a standard business model right? I mean, surely you’re limiting your audience which is going to make it even harder to succeed.Well before we address this let’s look at the benefits of starting a home based business in a micro niche. Firstly, the more specialised you get in any industry the more money you can make by selling your services. Secondly, it becomes easier to sell your services too because you are perceived as an authority in that industry. So let’s now look at how to market your micro niche to success.Marketing Your Micro Niche To Explode Your Home Based BusinessThe answer to this lies in the power of the Internet. Many years ago it would have been very hard to start a successful business as a fitness coach who only works with people between the ages of 25-40 in the London area but today this home based business model is totally achievable.Through the Internet you are able to get a huge marketing reach from your own home and find new clients that you would never have located before. The reason for this is because you are able to achieve highly targeted marketing at very little cost and many of these techniques I teach for FREE at my website below.So providing you have followed all the above steps you should have all the ingredients to setup your own home based business in any industry you like.