« Older Entries
Newer Entries »

Effective Marketing Strategies in Product Creation

Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.

If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.

Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.

For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.

No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.

There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.

Tags:

A Closer Look at The Education in India

The Indian Education System is one of the oldest systems of the world. Even before the number and alphabet systems, Gurus or sages used to impart knowledge orally to their Shishyas or students. This information was passed on from one generation to the other in many varied forms, from folk tales to various physical activities and tasks. The Indian education system was rich and highly respected in its form so much so that the students used to rank their Gurus even above their parents. Later on, manuscripts and teachings were written on palm leaves, temple walls and later, on paper. The teacher-student was considered very pious and even poor students used to offer their teacher some form of contribution, be it in the form of money, fruits or even pledges.

Today, the Indian education has taken on a completely different form. With the rise of modern, globalised India, education in India has raced forward with huge and successful leaps. For those who can afford good quality education, there are hardly any hurdles in their paths. But even for the poor and lesser fortunate strata of the society, the government has launched various policies and initiatives. In order to promote free education among poor children till the age of 14 years, the government has banned child labor and fervently launches various schemes like the Sarva Shiksha Abhiyaan (SSA) to entice more and more children to take up books. Apart from these schemes, the youth of India is waking up to its responsibilities and carrying out various individual, non-profit activities to impart knowledge to these children. And not just children, even the elderly and the women are coming forward and becoming an active part of these initiatives.

The youth of today rising India has played a major role in bringing about this change. Education initiatives like the “Each One, Teach One” program encourage young people of urban India to come forward and teach children from the deprived areas of the society. Moreover, professionals from established universities and schools are called in to support vocational training programs. To promote secondary level education and to make these children aware of its importance, the SSA has been further extended into Madhyamik Shiksha Abhiyaan. It is because of the youth of our country, equipped with global level education and the support of strong governing policies that the Indian education system has attained new heights. The country constitution states the Right to Education as a very fundamental one and makes it compulsory for every child to be educated till the senior secondary level.

The higher education of India is the third largest in the world after China and the USA and is equipped with better infrastructure and highly qualified and eminent teachers. The University Grants Commission is the highest governing body at the tertiary level and works along with government to promote and regulate various universities. In the year 2009, it was noted that India has 20 central universities, 215 state universities, 100 deemed universities, apart from many other colleges. With all these provisions, the country’s education system is sure to soar high.

Tags:

7 Tips for Choosing a Property Management Company

#1 Choose a company that knows the local market.
Knowledge of the local market means that your property manager knows what renters are looking for. If your property management company is a good one, they will think of the property as if they were a renter. Making smart and cost conscious recommendations to the owner that will increase overall return while improving the property so that it becomes more desirable, will help increase rental rates, lower turnover and decrease vacancy. Your property management company should make sure that your property always stays competitive in the leasing market. This knowledge will help maximize your rents while minimizing your time-on-market.

#2 Set up a meeting with the property manager and make a plan.
If the property management company you are choosing is a good one, they will set up a meeting with all new property owners and make a game plan. Getting to know your property manager will help improve the interaction and can give both the owner and the property manager a good idea of how they will work to improve the return for that property. Each property plan is different and is based on the goals, plans, and budgets of the owners. Designing a property plan that is right for each owner’s needs is the key to successful property management.

#3 Don’t take our word for it… ask our clients!
Nobody can give a better picture of the company’s service than a current customer. Ask your property management company to give you the names of three clients with similar properties. Get in contact with those people and ask them questions that you feel are important to the success of your property. They can tell you best and can usually give a good picture of the strengths and weaknesses and their contentment with the service.

#4 Make sure you’re getting premium customer service.
Probably the most common complaint about management companies, both from tenants and owners, is that their customer service is terrible. Wouldn’t it be great if you could reach your manager whenever you needed? Choosing a property management company that strives to offer great customer service and actually delivers will mean the difference between headaches and satisfaction. Good customer service is something you should expect and a company with good customer service has to make sure the other aspects of their business are on point because they are always telling you about it. Keeping owners informed with frequent communication about the market and how their property is being managed is necessary in any management relationship.

#5 Show me the money!
Property management companies typically collect rents between the 1st and 5th of each month. It should take no longer than eight days to collect rents and prepare all monthly statements for each property. That money is the property owner’s and should be in their bank accounts as quickly as possible. Earning interest on the rental revenue can really add up in the long haul. Some management companies will try and keep the revenue in their account as long as possible so that all interest earned is earned in their accounts, not the owners. We don’t do that. Our job is to collect your money, not hold onto it.

#6 Make sure your management company knows accounting.
Accounting for revenues and expenses with investment property can be a difficult task. Organization and great accounting skills will ensure your property management company is accounting for your property correctly. At the end of the year when tax season comes up, all of your income and cash flows should be easily accessible and in the correct order to make your tax paying easy.

#7 Your management company should maintain good relationships with tenants.
Your management company should keep up good relationships with their tenants. Tenants are a customer of the property and should be treated as such. Keeping happy tenants results in lower turnover, which means lower re-leasing fees for homeowners. Happy tenants will also make releasing much easier because they tend to keep homes cleaner and are easier to work with when it comes time to show homes to new prospective tenants. A reputable property management company with a good name in the eyes of the tenant is not easy to come by. Choose a company that cares, it will increase your property’s return.